Bind is rewiring health insurance. As a co-creative director and designer on the Bind Brand team, we strove to rewire the way people saw health insurance. We studied our competitors, small and large. Then we went the opposite direction, using images and messaging that would set us apart from the "sea of many". The goal: make the complicated easy to understand and find simplicity in everything we create. Below you'll see a broad range of advertising, enrollment materials and foundational branding we've created.
Bind Values
Healthcare Worker Recognition
Various Print/Web Ads
Facebook Ad Campaigns
Billboards
Target Enrollment
2022 Enrollment Templates
UHG Case Study
Bind Impact Summary
Brand Framework
We also directed several videos to attract and inform potential members. We used in-house talent where we could and created humorous (yet appropriately serious) videos that, like the other creative, was differentiating.
