Though Carol turned out to be ultimately was ahead of its time, it was based on a great idea: give people a place to shop for health care. Users could compare "care packages" and choose the right place and price — and even schedule. The tone was light and enthusiastic and exceedingly fun to work on. Print, digital, guerrilla marketing (buttons galore, vehicle wraps and more).
A timeline of health insurance.
Consumer advertising.
Carol booklet.
Digital advertising.
